The e-commerce industry of Vietnam has increased by 48% from $3.798 to reach over $5.645 billion, according to the latest report on e-commerce trend of Vietnam in 2024, released by Q&Me Vietnam Market Research.
The highest growth was seen among sports & travel, and home appliance with 73% and 64%, respectively, according to the report.
However, beauty and home & lifestyle are among the top categories for online shopping with revenue reaching $1.2 billion and 1.05 billion, respectively.
Nearly 50% of fashion and beauty/health product buyers consider online as their main shopping channel, the report says.
It shows that price-related factors (pricing, promotion) are the biggest factors to use online shopping.
On average, a Vietnamese spends between VND300,000-500,000 ($11.78-19.6) per month for online shopping, according to the report.
Shopee is the e-commerce platform that has attracted the largest number of users. It is selected for the price / promotion, product variety and quick delivery.
Tiktok Shop has rapidly developed, rising to the second position in terms of both the number of users and the number of frequent users.
Google translate