LynkiD – Vietnam’s technology voice in loyalty solutions at the P4G Summit 2025

LynkiD, an all-in-one customer loyalty platform, represented Vietnamese tech enterprises at the P4G Summit 2025 - a global event focused on green growth and climate finance. The forum took place from April 15 to 17 at the National Convention Center in Hanoi.

Representing Vietnam in the global green startup ecosystem

The P4G Summit 2025 brought together senior government leaders, global businesses, NGOs, and international investors to foster dialogue, collaboration, and action for a sustainable future. LynkiD’s participation highlighted a “Make in Vietnam” green tech solution, contributing to discussions on sustainable consumption through digitalized loyalty platforms.

With a mission to “green” the consumer ecosystem through technology, LynkiD introduced its approach to supporting circular economy models and encouraging more sustainable consumer behavior.

“Our mission goes beyond helping businesses improve customer retention. We also aim to reduce environmental impact by replacing paper-based materials with e-vouchers, automated reporting, and digital customer experiences,” shared Ms. Uyen Tran, CEO of LynkiD.

Paperless technology for a greener future

At the summit, LynkiD promoted its message of sustainable customer engagement through a multi-touchpoint digital loyalty platform, where all interactions, from earning points and redeeming gifts to receiving offers, were conducted entirely online. This approach helped reduce the use of paper, plastic cards, and other traditional materials, contributing to waste reduction and environmental preservation.

Driven by a green and digital vision, LynkiD continues to build a closed-loop, eco-friendly consumer ecosystem where users are encouraged to engage within a network of sustainable rewards and benefits. This not only supports the digital transformation of customer experience but also aligns with the UN Sustainable Development Goals (SDGs).

Ready to connect, share, and collaborate for green growth

In today’s digital and globalized world, the sharing economy model has become increasingly relevant, especially in the service and retail sectors. This model enables businesses and organizations to share resources, connect utilities, and deliver added value to customers, partners, and stakeholders.

At the event, LynkiD shared insights from a Vietnamese tech enterprise working to build a sustainable ecosystem, connecting with global startup communities, investors, and mission-aligned organizations. The forum was also an opportunity for LynkiD to present its technology-enabled sharing economy model, a solution designed to help businesses optimize costs, retain customers, and create long-term value for the community.