Vietnam is a second home for Piaggio in APAC

At the launch event of the Vespa 2025 models held on May 15 at the Piaggio Vietnam Factory in Vinh Phuc province, Mr. Gianluca Fiume, President of Piaggio Asia Pacifc and General Director of Piaggio Vietnam shared that Piaggio Group identifies Vietnam as not only Piaggio's second home in Asia but also in the world because of its great potential.

Mr. Gianluca Fiume said that since 2008, when the world faced a global economic crisis, Piaggio Group started investing in Vietnam for many reasons including population, large and potential 2-wheeler market, production capacity. "Until now, Vietnam is still potential for all these reasons," Mr. Gianluca Fiume emphasized. "Vietnam is the second home for Piaggio in APAC."

In the APAC region, Piaggio has its presence in many markets, including Vietnam, South Korea, Malaysia, Taiwan, Thailand, Indonesia, the Philippines, Japan, Singapore, Hong Kong (China), Australia and New Zealand.

However, its factory in Vietnam, according to Mr. Gianluca Fiume, has helped Piaggio get closer to the Asian market, from which the Group has absorbed Asia's own experiences to change its perspective and create new development strategies for this extremely dynamic market.

With a team of more than 1,000 skilled employees, the factory includes a large-scale assembly line complex, an advanced engine factory, and Piaggio's only research and development (R&D) center in Southeast Asia. Throughout its development journey, Piaggio Vinh Phuc Factory has produced a variety of vehicle lines from popular, mainstream to high-end segments - including the iconic Vespa LX, the sporty Aprilia SR GT, and the Vespa GTS

Mr. Adriano Vignoli, Head Of Research & Development and Quality, Asia Pacific, Piaggio Group, added that engines assembled in Vietnam are also present in Europe, and vehicles manufactured at Piaggio Vinh Phuc Factory are not only exported to Asia but also worldwide.

Recently, Piaggio Vietnam has officially launched in the Vietnamese market the latest versions of two iconic vehicle lines: Vespa Primavera and Vespa Sprint 2025, manufactured at Piaggio Vinh Phuc Factory.

The launch event of the Vespa Primavera and Vespa Sprint 2025 versions was held right at the Piaggio Vietnam Factory in Vinh Phuc province, within the framework of a unique art exhibition called Galleria D'Arte.

Since its inception in 1946, the Vespa brand has continuously inspired the new generation to pursue a lifestyle that expresses its own personality and distinct aesthetic taste. Still possessing a compact and elegant design that is popular worldwide, the Vespa 2025 versions are now upgraded with sharp design lines, high-quality materials and inspiring new colors, in addition to technological improvements that bring a different experience.

Mr. Gianluca Fiume shared that the launch of the Vespa 2025 models is not only a new step in Piaggio's product development journey, but also demonstrates Piaggio's strong commitment to the Vietnamese market, where Vespa has become a symbol of elegant and sophisticated lifestyle full of aesthetics.

"Organizing the event right at the "home of Vespa in Vietnam" for more than 16 years has a very special meaning," Mr. Fiume emphasized. "This is not only the strategic production center of the Piaggio Group in the Asia-Pacific region, but also the place associated with the journey of creating the Vespa brand heritage in Vietnam."