Central Thanh Hoa province aims for 1,000 OCOP products by 2027
While goods were once primarily sold through conventional outlets, businesses and households have embraced e-commerce platforms like Shopee, Lazada, Tiki, and Sendo.
The central province of Thanh Hoa has set ambitious targets for its One Commune, One Product (OCOP) program in the coming years.
The province aims to develop an additional 160 new OCOP products by 2025, including three meeting the 5-star standard, and at least 1,000 recognized OCOP products by 2027, of which 10 will meet 5-star ratings.
Since the program’s launch in 2019, Thanh Hoa has made significant progress, with 631 products officially recognized as meeting OCOP standards. These include 2 products rated 5-star, 59 rated 4-star, and 570 rated 3-star.
Beyond increasing the number of products, the province has prioritized enhancing their quality, enabling many of its agricultural products and handicrafts to carve out a stronger position in the market.
To further bolster OCOP products, local entities have shifted focus from traditional consumption channels to modern marketing methods. While goods were once primarily sold through conventional outlets, businesses and households have embraced e-commerce platforms like Shopee, Lazada, Tiki, and Sendo. They are also leveraging social networks such as Facebook and Zalo to broaden their reach.
Recognizing the transformative potential of digital tools, Thanh Hoa province has proactively organized training programs for businesses and cooperatives, equipping them with the skills to market and promote their products effectively on digital platforms.
Additionally, OCOP products are showcased at fairs and exhibitions, helping them access broader markets.
