There is significant potential in branded residences, which are increasing in number not only in holiday destinations but also in urban centers such as Ho Chi Minh City.

Branded apartments with world-class products, services, and travel experiences are receiving significant attention from Vietnam’s wealthy. The number of super-rich people in the country has increased sharply in recent times, ranking it in the top 5 Asian countries in terms of people owning assets of more than $1 million. This is the main customer group of the luxury real estate segment.