According to Proven Partners, the top priority of high-end customers who want to buy real estate is that the project be associated with health factors and a wellness experience. In Vietnam, a number of real estate projects in health have appeared over the past two years but have not yet met demand. It is estimated that, each year, more than 40,000 Vietnamese people spend over $2 billion going abroad for medical purposes.

A regenerative medicine center for stem cell therapy, the AAA Intelligent Healthcare Center, will soon open in central Da Nang city. This is a pioneering project in bringing the medical tourism model to Vietnam and opening up a completely new tourism market. The center will have partners from the US, the UK, and Thailand.