According to Nielsen, Vietnam is the fastest-growing Asian market for snack consumption and ranks third in the world in terms of compound annual growth rate (CAGR) in the market, with 19.1 per cent in 2021, after Argentina, with 25.8 per cent, and Slovakia with 20 per cent. Young Vietnamese spend up to VND13 trillion ($520.65 million) monthly on junk food, showing that quality and demand are increasing.

The Want Want Vietnam Co., Ltd. from Taiwan (China) has opened a factory producing snacks at the Long Giang Industrial Park in the Mekong Delta’s Tien Giang province. On an area of 75,000 sq m and with investment of $50 million, the factory can generate revenue of $150 million annually.