AIA Vitality Fest 2024: Promoting sustainable strength through a healthy lifestyle

Building on the success of the Ignite Inner Strength message in 2023, AIA Vietnam hosted the AIA Vitality Fest 2024 on December 7 and 8, 2024, along Le Loi Boulevard, Ho Chi Minh City. This year’s theme, Sustainable Strength, offered unique experiences aimed at promoting healthy living across four key areas: Physical Strength, Mental Strength, Financial Strength, and Environmental Strength.

Discover the formula for "Sustainable Strength"

Improving health doesn’t have to be overwhelming. Small adjustments, like taking the stairs instead of the elevator or cutting back on sugar, can lead to better habits over time. Developing a positive routine, like getting sufficient sleep, listening to calming music, or spending time with close friends, builds mental clarity and resilience.

Managing financial risks becomes more attainable with AIA’s family protection products, designed to guard against unexpected events. Similarly, eco-conscious actions, like separating waste or conserving energy, can contribute to a greener and cleaner environment.

Memorable experiences

The event was divided into two key experiences. The Playground Zone, open from 9:00 AM to 9:00 PM on both days, featured interactive activities for all ages centered on the four pillars. Participants competed for prizes worth up to VND500 million (around $20,000). The zone also hosted activities organized by AIA Vietnam’s partners, including VPBank and Garmin.

Meanwhile, the Music Concert on December 7 brought performances from artists such as Da LAB, Phuc Du, and Phương Ly, blending entertainment with messages about healthy living. Concertgoers also had chances to win valuable prizes sponsored by Toshiba.

Spreading the spirit

AIA Vitality Fest 2024 was not just a health-focused event but a space where attendees could find inspiration to pursue a healthier lifestyle and begin their journey toward Healthier, Longer, Better Lives.

"Through our unique healthy lifestyle formulas centered on Physical Strength, Mental Strength, Financial Strength, and Environmental Strength, we aim to help attendees discover simple yet meaningful ways to improve their quality of life," said Mr. Phung Ba Khang, Chief Marketing and Proposition Officer at AIA Vietnam, "This event serves as a platform for our customers, employees, and partners to connect while reinforcing our commitment to supporting the people of Vietnam in living Healthier, Longer, Better Lives."

Healthy living doesn’t require drastic changes; small daily steps can make a significant impact. Looking forward to 2025, which marks AIA Vietnam’s 25th anniversary, Mr. Khang shared plans for introducing more innovative and beneficial programs, products, and services for Vietnamese customers.