Ascott to manage first project in Vietnam under The Unlimited Collection brand

The Ascott Limited (Ascott) and the Lam An Joint Stock Company have signed a strategic agreement for the management of the Anmira Resort & Spa Hoi An by The Unlimited Collection (Anmira), marking the debut of the collection in Vietnam.

“We are delighted to be given this opportunity to manage our first resort project under The Unlimited Collection brand in Vietnam,” said Ms. Serena Lim, Chief Growth Officer at The Ascott Limited. “Vietnam has been growing as a market for Ascott and we expect to double our portfolio in-market by 2025.”

Hoi An is an attractive destination for both domestic and international guests, with its rich cultural values, unique architecture, diverse culinary experiences, and beautiful beaches, she went on. “Aligning with how The Unlimited Collection’s portfolio of properties is characterized by exciting designs and destinations steeped in local culture, we are confident that our partnership with Lam An will allow us to deliver on yet another exciting property for our guests.”

The Unlimited Collection is a collection of charming boutique hotels characterized by exciting designs and destinations. The properties surround guests in a kaleidoscope of festivals, art, music, craft, food, and language steeped in local culture that intrigues even the most discerning of wanderlusts.

Featuring 100 uniquely designed rooms, each with a unique Indochinese architectural style, Anmira offers a variety of room types to meet the diverse needs of guests. The resort is conveniently located for easy access to the ancient town of Hoi An and other famous places such as Cua Dai Beach and An Bang Beach. With a full range of premium resort amenities, from restaurants and bars to a spa, fitness center, swimming pool, and conference venue, Anmira combines resort amenities with the exquisite and unique cultural imprint of the local culture.