TẠP CHÍ ĐIỆN TỬ
Baoviet Insurance: 60 years of fulfilling dreams and strengthening national pride
For over six decades, Baoviet Insurance has been a reliable foundation for millions of Vietnamese families, contributing to both the protection of their well-being and the realization of their aspirations, while supporting the development of a prosperous nation.
Baoviet Insurance 's journey reflects not only the growth of a brand, but also the story of a business that has consistently been aligned with the country's historical and cultural context.
Resounding legacy
From December 30, 2024, to January 15, 2025, Baoviet Insurance’s "Happy Tet" event took place at the Baoviet Building on 8 Le Thai To Street, Hanoi. The event highlighted Baoviet’s 60-year involvement in Vietnam's progress, emphasizing its role in supporting the health and assets of millions of people.
The space for "Happy Tet" incorporated cultural values of family, smiles, and togetherness, particularly during the Tet holiday, showcasing the importance of insurance in daily life. It was a reminder that insurance is not only a safety net, but also an essential part of planning for a secure and happy future.
The event blended traditional Vietnamese values with a contemporary atmosphere, offering a chance to celebrate the country’s cultural heritage while introducing these traditions to both locals and international visitors. Baoviet’s commitment to preserving and promoting Vietnamese culture in the modern era was evident throughout the event.
Attracting over 15,000 attendees, the event made a lasting impression, reinforcing Baoviet Insurance’s identity as a company that remains deeply connected to Vietnamese culture and values.
The event featured a variety of activities that highlighted Vietnam’s cultural diversity, including traditional crafts like Hang Trong painting and calligraphy, as well as modern experiences like decorating Tet photo frames and flower-making. The musical evenings, such as “Hanoi – A Loving Impression” and “Echoes of Heritage – Steps into the Future,” captured both Hanoi’s historical pride and the nation’s future aspirations.
Baoviet’s emphasis on sustainable development was also clear, with Tet-themed gifts crafted by social enterprises, reflecting growth and aspiration, symbolizing Vietnam’s peaceful, thriving future as it moves toward 2025.
The Happy Tet event encapsulated Baoviet’s ongoing commitment to its customers, highlighting its role in bringing joy and trust to Vietnamese households as the company looks toward its future.
A cornerstone of Vietnam’s insurance sector
Baoviet Insurance has firmly established itself as a leading entity in Vietnam’s insurance industry, significantly contributing to the country’s economic and social development. As it celebrates its 60th anniversary, Baoviet has earned several accolades, including the “National Brand 2024 for Non-Life Insurance Services” from the Government, and “60 Years of Excellence in Insurance” from Global Banking & Finance Review.
Trusted by generations of customers, Baoviet remains a top choice for individuals and businesses seeking risk management solutions. These achievements reflect Baoviet’s dedication to reliability, sustainable growth, and strategic partnerships across various industries. This success stems from Baoviet’s robust business strategies and unified management practices, implemented since its establishment. These principles have guided Baoviet in maintaining its leadership in Vietnam’s insurance sector.
Baoviet Insurance: Vietnam’s first non-life insurance brand
Founded in 1965 as part of Vietnam’s evolving financial system, Baoviet was the sole state-owned insurance provider in Northern Vietnam in its early years. It was entrusted with key tasks like safeguarding assets, managing state insurance funds, and minimizing losses.
From 1965 to 1974, despite the challenges of wartime, Baoviet pioneered marine cargo, vessel, and passenger accident insurance. Its first branch in Hai Phong, a major trade hub, played an essential role in supporting foreign trade and maritime activities. This was a pivotal moment in Vietnam’s insurance history as the country transitioned into a new era.
As Vietnam opened up to international trade, Baoviet adapted quickly, expanding its network to all 63 provinces. Today, the company is a leader in Vietnam’s non-life insurance market, with nearly 80 member companies, over 300 offices, and 70,000 agents across the nation.
“The true value of insurance is its ability to stand by the community, sharing the burden during difficult times,” Mr. Nguyen Hong Tuan, CEO of Baoviet Insurance, remarked. “Our goal is to create a society where every person can lead a fulfilling and secure life, supported by comprehensive insurance coverage. As we mark our 60th year, we thank our customers and partners for their ongoing trust and support."
After six decades of growth, Baoviet remains committed to enhancing service quality, diversifying its product offerings, and refining processes to meet international standards, staying true to its core values: "Your Trust, Our Commitment."
