Dat Xanh Group’s greatest achievement is customer satisfaction

Great desire

When the first office of the Dat Xanh Real Estate Construction and Services Co., Ltd. was born, Mr. Luong Tri Thin, Founder and Chairman of the Board of Directors of the Dat Xanh Group, determined that his business must have the DNA and physique of someone who dares to think big and act big to work on and contribute to resolving challenges in providing superior products and services in the field of real estate, thereby enhancing the value of human life and Vietnam as a country. The solution to such a great challenge was also the answer to Dat Xanh’s strategy of becoming a strong real estate corporation.

With preparations made, along with a spirit of national pride, the next five-year, ten-year, 15-year, and 20-year milestones will continuously witness the outstanding development of the Dat Xanh brand. With total assets of more than VND30 trillion ($1.22 billion), possessing strength from extensive experience and more than 100 member companies nationwide, Dat Xanh is a pioneer and holds the largest market share in the country’s real estate services sector, of more than 33 per cent, while distributing more than 500 projects with a strong and extensive distribution system throughout Vietnam’s 63 cities and provinces.

Dat Xanh is the developer of a series of real estate projects, such as Sunview Town apartments, luxury apartment product lines under the Lux brand such as LuxCity and LuxGarden, and the Opal brand, such as Opal Riverside, Opal Garden, Opal Boulevard, and Opal Skyline, as well as the St. Moritz office - luxury apartment product line and the Gem Sky World international airport urban area project.

The Group also invests in project development in localities with development potential, such as Ho Chi Minh City, Vinh Phuc, Binh Thuan, Ninh Thuan, Hau Giang, Binh Duong, Dong Nai, and Long An. In its medium and long term strategy, Dat Xanh will develop more large-scale projects in beautiful land funds the Group holds, such as DatxanhHomes Riverside, Gem Premium, Opal Luxcity, and Opal Cityview, etc.

After 20 years of development, Dat Xanh has become one of the leading corporations in Vietnam, operating in the field of real estate services, real estate development investment, civil infrastructure construction, financial investment, and financial services.

In the future, the Dat Xanh Group will continue to focus on technology development. The real estate technology ecosystems iHouzz (proptech) and Fina (fintech) were quickly and successfully developed and well received by customers, determining Dat Xanh’s pioneering position in the race for digital transformation in the 4.0 era.

20-year journey of Dat Xanh Group

Mr. Vu Cuong Quyet, General Director of Dat Xanh in the northern region, spoke about his great teacher - Mr. Luong Tri Thin. Every time work is mentioned, Mr. Thin radiates wholehearted energy and enthusiasm for the task. “He has made great efforts to offer the best jobs and remuneration to the Group’s employees,” he said. “And more than that, he hopes that the effort and dedication of himself and each employee will contribute to the country’s journey to prosperous development.”

 

A prerequisite for the Dat Xanh Group becoming a strong real estate business is Mr. Thin’s long-term vision. He always takes this seriously and reminds the leadership team and employees, especially leaders of member companies and units in charge of developing market share in each region, of their compliance.

Mr. Tran Ngoc Thanh, Chairman of the Board of Directors of the Regal Group, said Mr. Thin is famous for his business philosophy of “Crises create opportunities, challenges create the future”. “He is always ready to face any challenge so that each member company can turn challenges into opportunities,” he said. “He has actualized that mindset by setting a long-term vision, focusing on risk management, approaching risks scientifically and systematically, and building reserve financial resources for the Dat Xanh system.”

According to Mr. Thin, international and domestic socio-economic fluctuations along with a series of tightening monetary policies have had a strong impact on the real estate market. The market has been witnessing a huge purification. However, for him, this is an opportunity for enterprises. Only enterprises with courage, intelligence, desire, and quick adaptation can overcome difficulties.

 

With a multi-industry orientation, Dat Xanh will diversify its fields of operation by exploiting its strengths, taking advantage of existing core activities, and creating leverage to enter new markets in addition to real estate.

With a team of elite personnel, Dat Xanh possesses extensive experience in the closed real estate development value chain, from trading and owning land and developing housing projects to implementing other services such as real estate finance and real estate management, etc. Expanding into other business fields, Dat Xanh is expected to create diversity, increasing revenue, improving profit quality, and growing strongly in the near future.

Challenges in business are something any business faces, however, calm acceptance, determination to overcome them, and maintaining optimism are how Mr. Thin runs the Group and inspires the leadership team and employees along the journey to build and develop the Dat Xanh Group into a strong brand towards its goal of “Efficiency - Longevity - Greatness”.