First personalized concierge residence in Vietnam

“Architecture can inspire, and amenities may evoke instant emotions, but daily operation is the key factor that determines both the value of a property and the long-term quality of life,” said Mr. Matt Hobbs, Founder and CEO of Copper Beech. 

Copper Beech, the firm behind some of the most discreet and luxurious real estate in London and New York, is introducing a new standard in luxury property operation, exclusively designed for the 68 Sky Villas and Sky Mansions at Haus Da Lat. 

Redefining property management standards 

From prestigious projects such as The Knightsbridge (London), One Hyde Park (London), and 15 Hudson Yards (New York) to residential icons like Aman New York Residences, the definition of luxury living goes beyond prime location and high-end amenities. It lies in deeply personalized service systems and refined operational standards prioritizing absolute privacy. 

In Vietnam, Haus Residences comprises 68 Sky Villas and Sky Mansions located in the Haus Da Lat complex, at a prime spot facing Xuan Huong Lake. This is the first project in Vietnam to be operated under the consultation of Copper Beech, the brand behind some of the world’s most exclusive residences for dignitaries, billionaires, and royalty. Copper Beech will establish a distinct standard of living at Haus Residences, where each experience is personalized and reserved for a select few. 

According to Mr. Hobbs, who was instrumental in shaping the operational frameworks of illustrious private clubs like Soho House, Annabel’s, and 6 Grosvenor Place, Vietnam's luxury property sector is expanding remarkably. Yet, it still lacks a service ecosystem that genuinely integrates with residents’ daily lives, one that anticipates their needs without being asked, ensures everything is in place at the right moment, and eliminates the need for repeated requests. 

Bringing global private club standards to Vietnam 

Bringing operational standards from private clubs catering to royalty and global billionaires, the Private Concierge model will be uniquely applied at Haus Residences by Copper Beech. Each concierge is more than a support staff member. They are lifestyle curators, meticulously chosen and trained to deliver service that aligns with the world’s most discerning expectations. 

“Residents do not need constant service; they need timely service. We have replaced the entire reception area at the building’s entrance with a discreet Private Concierge system that only appears when needed and quietly steps back afterward. It preserves privacy while remaining ready to support residents at all times. Each household will have its own Concierge team that answers questions, provides support, and manages resident profiles, preferences, and service histories,” Mr. Hobbs said. 

At the Haus Residences lobby, there are no reception desks, no unfamiliar guests lingering, and no congested counters processing requests, only residents and those they welcome. This is not a public space, but a refined extension of the private home, offering tranquility and discretion at every turn. 

Exclusive privileges 

Copper Beech is not replicating models from New York or London when advising Haus Residences operations. Instead, they listen and adapt, crafting care services that feel intimate yet luxurious. 

Every gesture of service is set in motion before a word is spoken. The Private Concierge team intuitively prepares the home - air refreshed, climate perfectly tuned, lights softly glowing, and familiar melodies gently filling the room. The fridge is thoughtfully stocked with favorite items, while fresh flowers, arranged with a personal touch, bring a sense of familiarity and refinement. 

Haus Residences integrates smart technology to optimize every aspect of the living experience, allowing residents to monitor their home, schedule amenities, send technical requests, and communicate with their concierge via a dedicated app. Technology forms the backbone, but it’s the flawless execution of tailored living that truly distinguishes the experience. 

Requests are never redundant; each preference is anticipated, understood, and seamlessly fulfilled before it’s ever spoken aloud. From cleaning schedules matched to daily routines to assigning the right gardener based on personal style, every detail is handled without the resident needing to intervene. Even highly private needs, such as Montessori childcare or elderly care provided by internationally certified nurses, are fulfilled by the Private Concierge team with discretion, adaptability, and confidentiality. 

A global lifestyle ecosystem 

Beyond the operational system, being a resident at Haus Residences also grants access to a global private club ecosystem curated by Copper Beech, featuring experiences not made for the masses. 

A simple dinner becomes an elevated affair, with Michelin-starred chefs from Tokyo or New York curating personalized menus, complemented by rare vintages drawn from Burgundy’s historic cellars by world-renowned sommeliers. Residents might find their evenings elevated by intimate performances from globally acclaimed vocalists, violinists who have performed at Carnegie Hall, or contemporary artists from Berlin offering one-night-only showcases. 

Copper Beech also offers residents rare access to a world of global influence, whether through intimate gatherings with leaders in finance, technology, and academia; private reunions among elite university circles; or exclusive previews and art auctions curated by some of the world’s foremost tastemakers. 

“We design exclusive living experiences for Haus Residences residents based on discretion, connectivity, community, and individuality, where excellence is sensed, not shown. In Vietnam, Haus Residences will set a new benchmark for luxury living, a revolution designed for just 68 Sky Villas and Sky Mansions,” Mr. Hobbs emphasized.