MaiMoney and PlayMoolah Establish Strategic Collaboration to Boost Financial Resilience Among Young Vietnamese

Vietnamese fintech startup MaiMoney has announced a strategic partnership with Singapore-based financial education company PlayMoolah, marking a significant step in promoting financial literacy and long-term investing habits among young people in Vietnam.

The partnership, formalized at MaiMoney’s headquarters in Hanoi, brings together two mission-driven organizations committed to embedding financial education into daily life. The shared objective: to democratize access to financial knowledge and investment tools for the next generation of Southeast Asians.

Launched in 2024, MaiMoney has quickly emerged as one of Vietnam’s most promissing wealthplatforms. With a user-centric approach and simplified access to regulated financial products, the fintech platform has helped thousands of young Vietnamese take their first steps toward financial independence.

Through this collaboration, PlayMoolah, recognized for its award-winning and research-backed financial education programs, will provide curated content designed to cultivate emotional resilience and practical financial skills. The learning materials, previously adopted by Asia’s leading universities, government agencies, and global financial institutions, will be embedded directly into MaiMoney’s digital platform.

The integration is designed to fill a critical gap in Vietnam’s fast-growing digital economy: the absence of behavior-driven, experiential financial education for first-time investors. By merging financial learning with real-time investing, the initiative aims to shift young users from financial hesitation to confident, goal-oriented action.

Graduates of the program will be awarded certifications from the newly launched Wealth Resilience Institute (WRI), an affiliated entity of PlayMoolah.

Beyond in-app education, both companies plan to extend their reach through partnerships with universities, corporations, and public institutions. The broader ambition is to nurture a generation of financially resilient students and professionals who not only understand money but know how to put that understanding into practice using accessible digital tools.

“This partnership is about more than just content – it’s about unlocking financial agency,” said Ms. Nhi Nguyen, Founder of MaiMoney. “We want to equip young people with the skills and self-trust to make smart, long-term financial decisions and act on them.”

Ms. Audrey Tan, Co-Founder of PlayMoolah, added: “We’ve seen how transformational financial education can be when it’s human, relevant, and actionable. Vietnam has incredible potential, and this partnership allows us to reimagine how financial wellbeing is delivered by meeting users where they are.”

“This collaboration lays the groundwork for deeper alignment between the fintech and education sectors in Vietnam and Singapore,” Ms. Tan said. “It not only supports the financial well-being of young people, but also enables cross-border innovation, knowledge exchange, and a more inclusive regional financial ecosystem.”