Visa rolls out safer and faster digital payments on Gojek app

Visa announced on November 11 that it has integrated Visa card payments onto the Gojek app in Vietnam, accelerating Vietnam’s rapid shift towards digital commerce.

The move is expected to improve Gojek’s customer proposition by allowing consumers to save their Visa card credentials on the app to pay for services they use every day, such as ride-hailing or food delivery. Visa and Gojek will be able to meet the everyday needs of consumers while offering them more comfort and greater safety amid the Covid-19 pandemic.

Ms. Dang Tuyet Dung, Visa Country Manager for Vietnam and Laos, said that Visa is excited to become a daily companion to consumers by offering digital payments on Gojek, the go-to multi-service platform in Vietnam. “By elevating the customer experience and enhancing safety for all, I am certain this integration will accelerate digital consumption and cashless payments around the country,” she added.

Vietnam has seen significant growth in e-commerce, with almost 30 per cent of businesses receiving orders for goods via e-commerce channels in 2020, up from 19 per cent reported in 2019. This was accelerated through the prevalence of app-based technology in 2020, with significant adoption in transport, delivery, F&B, and retail. These trends will only be made more prevalent by the ongoing Covid-19 pandemic, which is driving consumers to adopt new digital habits.

“In these critical times, platforms like Gojek play a crucial role in ensuring that consumers have continued access to services that meet their daily needs,” said Mr. Duc Phung, Gojek Vietnam General Manager. “Integrating cashless payment options with Visa elevates our service offering with unparalleled convenience and speed, and will also protect the health and well-being of millions of customers and our fleet of hardworking driver and merchant partners around Vietnam.”

With this integration, Gojek is joining some of Vietnam’s largest digital commerce players who have joined Visa’s payment ecosystem to drive the shift to digital in Vietnam through attractive discounts and promotions. To celebrate this partnership and encourage Visa cardholders to start using the card-of-file feature, Visa and Gojek will reward the first Visa transaction with a minimum value of VND40,000 ($1.7) with a VND40,000 ($1.7) voucher usable for GoFood. Terms and conditions apply.