Archipelago International rebranding Nha Trang hotel as Vietnam’s first Aston hotel

Archipelago International, Southeast Asia’s largest privately-owned hotel management group, is rebranding The Dapophina to reopen as the Aston Nha Trang City hotel by January.

The future Aston Nha Trang City hotel sits just a few meters from Nha Trang’s famous beach. The property will feature 135 guest rooms and suites with stunning bay views, a restaurant aiming to offer Nha Trang’s best-in-class breakfast buffet, a rooftop bar, a lobby lounge, meeting facilities, a rooftop pool, and a spa.

“Rebranding and repositioning underperforming hotel assets is one of Archipelago’s core competencies,” said Mr. Norbert Vas, VP of Business Development for Archipelago International. “Trust in our brand combined with a proven operating system, our global distribution network, and our application of professional asset management practices accelerate a hotel’s profitability and standing in the marketplace.”

Archipelago’s newly-formed Vietnam entity, Archipelago Indochina, which was formed from its partnership with specialist hotel and resort management and hospitality consultancy company Optimum Hospitality, will manage the hotel.

The hotel group aims to expand the ASTON portfolio throughout Laos, Cambodia, and Vietnam.

“While focusing first on Archipelago’s core brand ASTON, the company is also talking to developers about its other accolade-winning hotel brands such as Harper, favehotel, and Hotel NEO, and is allowing reputable independent hotels to benefit from its connectivity and distribution services called ‘Powered by Archipelago’,” said Mr. John Gardner, CEO of Archipelago Indochina.

ASTON Nha Trang City hotel is the first of the new hotels in Archipelago’s pipeline for the Vietnamese market.