Bain & Company opens first office in Vietnam

Bain & Company, a leading global management consultancy, recently announced the opening of its first office in Vietnam, in Ho Chi Minh City.

The opening begins a physical presence in Vietnam by a tenured group of partners and team members with a long track record of serving global and local corporates as well as financial investors in the country over the last 20 years.

“We are excited to expand our global footprint in Vietnam, one of the most vibrant and fastest-growing economies in Southeast Asia,” said Mr. Wade Cruse, Managing Partner for Southeast Asia at Bain & Company. This investment underscores Bain’s ongoing efforts to expand its footprint to support clients across the region. “We are committed to putting people on the ground and we look forward to creating success stories against the backdrop of a dynamic Vietnamese economy spurred by an exceptional talent pool and innovation ecosystems” he added.

The strategic move underscores Bain’s commitment to serve the dynamic and rapidly-growing Vietnamese market, further strengthening its presence in Southeast Asia. The new office will facilitate closer cooperation with local businesses and multinational corporations and provide them with access to Bain’s extensive global expertise, particularly in the areas of technology, digital innovation, and sustainability.

“Establishing a strong local presence with senior leadership and local consulting teams is in line with our aspiration to be closer to our clients and to support them going forward,” said Mr. Andrea Campagnoli, Office Head and Founding Partner of the Bain Vietnam office. “Our mission remains unchanged - to support change-oriented executives in delivering value to an extent that will redefine their industry.”

The new Vietnam office will allow Bain to apply its deep understanding of the country’s most critical business issues to help clients achieve extraordinary results. Several domains represent the majority of its work, including business transformations to achieve full potential and re-define strategy and operations in times of uncertainty; innovation via technology, including Industry 4.0 solutions and Generative AI, etc.; sustainability efforts to support the transition to net-zero across business sectors; and M&A advisory to investors and corporates making landmark acquisitions in Vietnam.

In order to resolve clients’ most complex issues, Bain deploys multi-disciplinary teams comprising strategists, designers, technologists, and data scientists. Most recently, in February, it also formed a service alliance with OpenAI to embed AI into clients’ operations. Locally, in Vietnam, Bain has signed an agreement with FPT Digital, adding the reputable company to its bench of partners. The cooperation will enable Bain to support digital transformation efforts across multiple business sectors and industries.