TẠP CHÍ ĐIỆN TỬ
Cross-border e-commerce a key export channel for MSMEs
Head of MoIT’s Department of E-commerce and Digital Economy highlights Vietnam’s robust e-commerce growth at November 26 forum, emphasizing its role as an efficient channel for goods exports.
Speaking at the 2024 E-commerce Connection and Development Forum, Ms. Le Hoang Oanh, Director of the Department of E-commerce and Digital Economy at the Ministry of Industry and Trade (MoIT), underlined the importance of cross-border e-commerce in expanding export markets for Vietnamese goods amid the current era of deep international integration. Vietnam’s cross-border e-commerce has posted 26 per cent growth this year compared to last year, she added.
“Businesses widely recognize e-commerce as an effective tool for boosting import and export activities,” Ms. Oanh told the forum, which aimed to support micro, small, and medium enterprises (MSMEs) in enhancing online exports.
She also emphasized that leveraging e-commerce for exports has enabled Vietnamese businesses, particularly MSMEs, to penetrate into new markets and boost sales. E-commerce allows businesses to respond swiftly to market demands, breaking free from the constraints of scale and seasonality associated with domestic operations.
Moreover, digital platforms provide an accessible pathway for Vietnamese companies to build and enhance brand recognition in international markets at a reasonable cost.
Agreeing, Mr. Jang Woo Sung from the Export Advisory Committee in South Korea’s Gyeonggi province, acknowledged the remarkable progress in e-commerce trade between Vietnamese and South Korean enterprises in his address to the forum. He attributed this to the efforts of both governments in facilitating such exchanges and encouraged Vietnam to strengthen its logistics infrastructure to expedite trade between the two countries.
With the theme “Cross-Border E-Commerce: Opportunities for Vietnamese Products to Expand Exports”, the Forum attracted over 500 participants, including representatives from ministries, agencies, local authorities, international organizations, associations, corporations, and businesses from Vietnam and across Asia.
On the sidelines of the forum, the Department of E-commerce and Digital Economy hosted an exhibition featuring over 50 booths from domestic businesses and companies from several Asian countries. The exhibition acted as a platform for trade links, enabling Vietnamese businesses to explore new opportunities and establish long-term partnerships with international suppliers.
