Huge potential for Vietnamese goods to China via e-commerce

The potential for exporting Vietnamese goods to China through cross-border e-commerce is huge, according to Mr. Liu Liang, Chairman of China's Yunnan E-commerce Association  and representative of the Yunnan Commerce Department.

According to data, Vietnam's e-commerce market size reached over $20 billion in 2023, with an average annual growth rate exceeding 25%. Vietnam has a large population of young consumers with a strong demand for international online shopping, which creates a natural complementary relationship with the Chinese market.

"We see that Vietnam's strong products such as agricultural products, handicrafts, clothing, and footwear have great potential in the Chinese market," Mr. Liu said.

For example, Vietnamese dragon fruits, cashews, and coffee beans have appeared on Chinese consumers' tables through Yunnan's cross-border e-commerce platforms. In the future, along with the optimization of logistics and policies, the market share of these Vietnamese products will continue to expand.

A survey by the Department of E-commerce and Digital Economy (Ministry of Industry and Trade) shows that 53% of businesses participate in exports through e-commerce platforms, while 47% use self-built websites or applications.

Around 60% of businesses reported that the value of goods imported and exported through e-commerce accounts for 10-30% of their total goods import and export volume.

The most popular markets utilizing e-commerce for export activities are South Korea (45%), Japan (40%), and China (38%).