Lebanese businesses eye collaboration opportunities in Vietnam
Lebanon currently imports Vietnam's frozen and processed seafood, coffee, pepper, rice, footwear, garment accessories, as well as machinery and electrical equipment.

Lebanon is emerging as a high-potential market in the Middle East-Africa region, presenting significant opportunities for Vietnamese exporters, as highlighted during the seminar "Vietnam-Lebanon: Trade Potential and Opportunities," held recently in Lebanon, according to the Vietnam Trade Office in Egypt.
The Vietnam Trade Office quoted Lebanese Customs as reporting that total trade turnover between the two countries in 2024 reached $97 million, a 9.3% increase compared to 2023, with Vietnam dominating the figure, accounting for 99.4% of the total.
Lebanon currently imports various goods from Vietnam, including frozen and processed seafood, coffee, pepper, rice, footwear, garment accessories, as well as machinery and electrical equipment.
A survey conducted by the Vietnam Trade Office at the Hoz Mall supermarket chain in Al Koura district, Northern Lebanon, showed that Vietnamese products like frozen basa fillets, shrimp dumplings, and canned tuna are already available and Mr. Wassim El Hoz, Chairman of the supermarket expressed his willingness to expand a range of Vietnamese products offered to Lebanese consumers.
During discussions between the Vietnam Trade Office and UBSA Pharma Industries in Tripoli city of Lebanon the latter's General Director Zakaria El Sayed and CEO Omar El Sayed conveyed their interest in collaborating with Vietnamese pharmaceutical companies to import vitamins and minerals for local pharmaceutical production.
Despite the growing trade opportunities, Lebanese businesses raised concerns about challenges in working with Vietnamese exporters. Specifically, they pointed out language barriers, with some Vietnamese businesses lacking strong English proficiency, and the difficulty in finding reliable information about Vietnamese companies online.
Additionally, Lebanese companies in the information technology and software services sectors expressed the need for more accessible information to evaluate the capabilities of Vietnamese IT firms and sought guidance on procedures for establishing companies in Vietnam.