SK Group buys shares in Masan’s FMCG retail platform

Masan and the SK Group have signed an agreement to purchase shares in The CrownX - an FMCG (fast-moving consumer goods) retail platform owned by Masan Consumer Holdings and WinCommerce - with a total value of $345 million. Alibaba and Baring Private Equity Asia invested $400 million last May in purchasing 5.5 per cent of The CrownX.