Vietnamese products sold on Amazon up 300%

The number of products sold on Amazon from Vietnamese sales partners increased by more than 300% over the past five years, according to Amazon Global Selling Vietnam, the Voice of Vietnam (VOV) has reported.

The information was revealed at a workshop organized by Amazon Global Selling Vietnam in Hanoi on October 9 to explore the latest development trends of cross-border e-commerce and unveil the company’s strategy ahead in 2025.

The number of Vietnamese sales partners participating in Amazon's Brand Registry scheme witnessed a 35-fold rise.

Mr. Gijae Seong, CEO of Amazon Global Selling Vietnam, noted that with the continuous development of global e-commerce coupled with the Government's support policies for e-commerce, Vietnamese enterprises can enjoy new opportunities to expand their international footprint.

To promote e-commerce exports, Amazon Global Selling Vietnam will focus on enhancing its e-commerce capacity and providing necessary resources for Vietnamese small and medium enterprises to take off in the global market, he said.

Furthermore, the company will continue to meet its firm commitment to promoting growth and the global presence of Made-in-Vietnam products, he noted.

According to British technology advisory firm Access Partnership, Vietnam’s business-to-consumer (B2C) e-commerce exports reached $3.5 billion in 2023, of which micro-, small- and medium-sized enterprises (MSMEs) contributed 26%. As many as 93% of surveyed MSMEs said they could not export their products without e-commerce.