Tim Cook meets with Prime Minister Pham Minh Chinh, signaling a deepening partnership and potential for Vietnam to become a key player in Apple's sustainable supply chains.

Apple CEO Tim Cook's surprise visit to Vietnam signals the company's deepening commitment to the country as both a production center and a growing consumer market. The visit echoes similar attention from other tech leaders like Bill Gates and underscores Vietnam's increasing attractiveness as a tech hub.

The renowned Michelin Guide adds Da Nang to its gourmet map, signaling the rising prominence of Vietnamese cuisine, the city's diverse culinary offerings, and a potential boost to tourism.

With Chinese tourism set to rebound, Vietnam aims to capture a significant share of the market. But will its efforts be enough to compete with aggressive strategies from regional rivals?

Ho Chi Minh City's Saigontourist Group Culinary and Delicious Cultural Festival welcomed over 60,000 visitors in 2024, showcasing unique dishes from across Vietnam.

Industry leaders and foreign business associations urge Vietnam to expand visa exemptions and streamline entry procedures to compete with regional rivals.